I came across this concept, WAHTER and met Amitt. I think it's a wonderful concept, it's an essential space with an amazing placement and right in the hands of the consumer.

Quenching my thirst with "Wahter" is not just refreshing, but it's a style statement too! Proudly made in India, these water bottles redefine style, allowing businesses to showcase their identity with every sip and reaches to last mile people.

Being into retail for last 20 years, I thought I had seen almost all kinds of mediums until I came across Wahter. This new medium of advertisement gives an opportunity to go deep locally. It's a new beginning of an era in terms of advertising mediums.

Singularly focusing on removing the barrier of cost and making water - a basic human right - accessible to all stratum is remarkable and I look forward to Wahter’s journey ahead.

We thought we were doing something very innovative and guess what?
Then I saw this bottle of water, this much space for branding. And what I understand is the cost to the consumer is literally Re. 1. Unbelievable.       

I was surprised to see the innovation happening in India, what caught my eyes was Wahter. It's not just a brand, it's a commitment to make pure drinking water available at just Re. 1 for all. It is unbelievable.

Drinking water for a rupee. Wow. It's an absolutely novel concept. I mean, it's hardcore capitalism and hardcore socialism at the same time. We've been hearing about clean drinking water ever since. But I doubt anybody has made a movement so strong and so far ever. It's going to be revolutionary.